Norvara has acted as financial advisor to the owners of Ctrl Digital in the sale of a majority stake to Havas
Norvara has acted as financial advisor to the owners of Ctrl Digital in the sale of a majority stake to Havas
About the Company
Ctrl Digital is a leading and specialized consulting company in digital analytics, measurement and data activation with an offer aimed at helping companies make data-driven decisions to accelerate growth and profitability – from tracking and cloud-based data platforms to advanced modelling and activation in media and CRM systems.
About the Acquirer
Founded in 1835 in Paris, Havas is one of the world's largest global communications groups, with nearly 23,000 employees and operations in over 100 markets worldwide. The group offers integrated services in media, creativity, strategy, data and technology.
The Transaction
Through the acquisition of a majority stake in Ctrl Digital, the company becomes part of Hava's global consulting business in technology, data and analysis, CSA. The acquisition strengthens Hava's market position in the Nordics.
For Ctrl Digital, the transaction involves access to Hava's international platform, expertise and global presence, while continuing its operations as a leading specialist in measurement, analysis and data activation.
